Product
Differentiated ideas that highlight all your best features.
Journal Collection - Gretchen Rubin
Helped develop and launch a collection of guided journals by brainstorming concepts, creating and curating content, refining with design and proofreading, writing informative, compelling product descriptions and packaging copy.
Product Marketing Campaigns - Gretchen Rubin
Used key “Big Ideas” of the brand to create product marketing campaigns designed around our customers’ goals. The product descriptions highlight features and use cases in tangible, emotionally resonant ways. I worked with our Creative Director to develop photography concepts that would help the customer envision how they might use the products in their daily life.
Product Descriptions - Minted
Developed names, taglines, and descriptions for new products with a focus on tone and sensory details that help create an upscale impression in customer’s minds when they can’t feel a product’s quality in their hands.
