Digital
Content strategy custom-tailored to capture — and keep — your audience’s attention via email, social media, and more.
App - Gretchen Rubin
Assisted in the development and launch of the Happier™ app which won a Webby Award in its first year. Managed ongoing in-app content, marketing, lifecycle emails, and new feature launches.
Email Flow & Landing Page - Gretchen Rubin
Updated triggered email flows from a popular quiz to personalize the customer experience and improve engagement. Helped create a landing page resource to improve SEO, make related content easier to find, and introduce fresh content for a core topic for the brand.
Quizzes - Gretchen Rubin
Assisted in the development of multiple online quizzes as strong lead generation and traffic driving tools, and created and maintained triggered lifecycle emails to drive conversion.
Social - Good Eggs
Collaborated with an illustrator to find an on-brand interpretation of a social media trend with great success, sparking a popular series.
Email - Good Eggs
Developed emails and revamped lifecycle series to highlight brand values and standards, focusing on the storytelling and quality products that keep customers engaged.
SEO hub - Minted
Developed a collection of landing pages as a useful resource for inspiration for customers and as a hub leveraging key SEO terms, boosting search rankings and brand authority in the competitive wedding industry.
